Whats Good About the Web--Advertisement's Various Attacks

Robin Hafitz “Will the Internet Become a Significant Advertising Medium?” Slate. Sep 20, 2009. http://www.slate.com/id/2076621/

The internet is a very effective advertising medium. Online advertising is effective because in our generation today everyone is online all the time. This online advertisement has begun to get too cocky in a sense that they believe they are the only effective means of advertisement. What must be realized is that this advertisement is only successful as a form of repetition of advertisement. Advertisement is successful because there are multiple forms of advertisement attacking the consumer at all times. Ads on the internet, therefore, are just a repetition of something that the consumer has seen before dozens of times. This online tactic just provides a more convenient way for the consumer to obtain the product, buying online. No form of advertising can survive without the others, interwoven to support each other. Although at times we feel like we are overwhelmingly bombarded with ads and only one means of advertisement would be sufficient, these multiple advertisement tactics are what sell the products.

I agree with this article in the sense that if we are going to be convinced to buy something, it has to be something that we have seen and heard time and time again. We need repetition of a product that attracts us so that every time we see an advertisement for the product we get one step closer to purchasing it, and we do so when the purchase is most convenient. We are a technologically advanced age and as a result our generation is online at all times. Therefore it is probable that the most effective form of advertisement could be online. This effective form of advertisement, however, is not solely responsible for the consumers purchase, but rather the constant repetition of the ad that made us buy the product. We see advertisement in billboards, on the radio, on television, in newspapers, and in multiple other ways as well. It is these multiple different modes of advertisement working in unison things get sold, and only with various styles of advertisement can the merchandise be sold.