New Moon--Third Biggest Opening Weekend of All Time

Scott Mendelson, "Weekend Box Office Review" November 22, 2009

http://www.huffingtonpost.com/scott-mendelson/cedric-diggory-crushes-ha_b_366998.html

The Twilight Series obsession has hit and hit hard, with the movie of the second book in the series, New Moon, coming out this past weekend. Some people thought there was an obsession with the Harry Potter series, but it is nothing compared to Twilight. The teen girl/vampire/ware wolf story has captured the attention of millions of readers. New Moon's release has shown this obsession. Raking in an all time high of $72.7 million dollars in the first 24 hours. This was the most money made on a Friday movie on any single movie. Over the weekend it made a total of $140.7 million which puts it in third place behind Batman Dark Knight $158 million and Spiderman 3 $151 million. This movie's audience was was 80% female and only 20% male. If you need the movie to do exceptionally well you need it to appeal more so to both sexes. Although without the male audience it still would have come in 8th place of all time gross money made over the weekend.

This is very impressive. Although I have yet to see New Moon I plan on it tomorrow, or this weekend. It is very impressive that it made the all time most money for movies on the first night, and third most for a weekend. The movies appeals mostly to females, which is okay because the book does as well. The movie would definitely rake in more money if it did appeal to a more male audience, as well as female. Although I still will probably see it, if they made the next movie appealing to a more equal audience than it should make more money than even this. Then again it might not for many reasons like if the book isn't as good, and if the movie just doesn't go over as well as this one. The outlook for the Twilight Series is very good in the future, but only time will tell how it turns out. For now we have New Moon and Twilight and they are both fantastic (even though Jacob is portrayed as a sex symbol. it works for the female audience).