Monday, November 16, 2009

Newspapers Aren't Dying Off--They are Surviving

Daniel Gross, "Newspapers aren't doing as badly as you think."

In the past year there have been many people who are very skeptical of the future of the newspaper industry. There has been widespread discussion on whether it will totally disappear in a few years because the web out does the news paper, and fewer people are buying newspapers, and no one wants to pay for a paper anymore, but this is not true. News papers are simply a part of the economic downturn that our nation has experienced and been experiencing. Yes they have lost consumer numbers, but this has set them into survival mode. The newspapers have raised the cost to get a paper, or have a paper delivered to your house. It is true that raising prices will cause you to lose some of your consumers, but if you lose 10% of consumers by increasing the price by 11% you will be okay. Newspapers now have to print fewer copies and pay less for this printing and sell more at higher prices. They have found out a way to survive the economic downturn, and they are not dissipating forever.

This was an interesting article because beforehand I was one of those people who was a bit skeptical about newspapers future. It seemed that there was no reason for us to have newspapers if we could get all of our news from offline, but I was wrong. Newspapers are smarter than I thought. These newspaper companies have figured out a way to continue selling their product and maybe, after the economic recession, earn more money in doing so. Newspapers are a vital part of our society, It is a very basic way in which we get the news of the days and weeks before. Newspapers, for this reason, will always be around and will always survive, no matter the economic conditions. The increase in price is genius, at least for the 10% loss and 11% increase that is. Newspapers have discovered a solution to surviving when everyone thought they would be destroyed, and now that they have made it this far they will be able to survive anything. Newspapers are stronger than ever, and they will never simply die off they will survive.

1 comment:

  1. This is interesting. I've heard quite a few people say that newspapers are going to die off, but I've never really felt that myself. Even early this morning, due my absence at the state football game, I immediately pulled out the newspaper to read all about the game. I found what I needed within a few minutes. Now that I think about it, going to the internet as a primary source didn't ever cross my mind. Thank goodness for the physical newspaper! It seems like since the beginning of time there has been a newspaper or newsletter of some sort that has been distributed to the people. I can't even imagine our world without a newspaper. Halelujah newspapers aren't going to die off.

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